Chronicler's Badge
Lord Gunnar Sigurdsson
(Tom Cherry)
(614) 261-6753
E-mail

Submission Guidelines for The Pale

Events during which official business shall be conducted (courts, Crown Tournaments, law change announcements, etc.) must be advertised in an official SCA publication such as The Pale. An event listing on the Kingdom Calendar does NOT constitute the publication of the appropriate information or make your event a legal event.

Kingdom Calendar: Branch Seneschals in the Middle Kingdom must submit their event dates to the Kingdom Calendar Secretary.

Court Reports: Awards read in court must be published in The Pale. Send court reports to Court Reporter within one week of the event. Report guidelines are located on the Herald's page. You can also submit the court report via the online report form on the Herald's page.

Deadlines: All submissions for The Pale are due by the first of the month prior to publication, regardless of the day of the week. There are two deadline exceptions: the September deadline is July 20 and the January deadline is November 20. Submission for The Pale should be sent to The Pale Editor.

Articles & Art: Submissions should have a medieval theme or reflect the SCA. Contact the Editor about topics for articles and artwork. All work must be submitted to The Pale via e-mail attachment in MS Word, PDF, ODT, JPG, BMP or TIF format. All work MUST include a permission-to-publish form (available on the Chronicler's page) from the author(s), artist(s) and if applicable, from the subject in a photograph. The Editor of The Pale will edit all submissions, including advertising, for grammatical and spelling errors, space constraints and inflammatory or explicit language. Editorial decisions are final. Letters to the Editor are not permitted per SCA Inc. regulations.

Event Previews: A free preview listing of 50 words is available and MUST include the name of the event, group, site address, date, times and autocrat contact information.

Event Advertisements: Middle Kingdom events receive one free 1/4 page ad (about 220 words). Ads run in the next issue unless otherwise noted. Additional months of publication are available at the ad rates below. Ads larger than the free 1/4 page ad may be purchased; checks for ads need to be made out to SCA, Inc.-The Pale and sent to The Pale Exchequer (Sarah Rogers, 2204 N 950 E, Lafayette, IN  47905). Events must ALREADY be listed on the Middle Kingdom Calendar prior to advertising. Incipient groups must submit a sponsorship form (.pdf) to the Editor before publication of any ad or preview; an e-mailed scan of the sponsorship form is acceptable.

  • Crown Tournament, Coronation and RUM receive 3 free 1/2 page ads; a full page ad for these events can be purchased for an additional $55 per month.
  • Ads for out of kingdom events are charged at the regular, listed rates.

  • KINGDOM LAW NOTE: Middle Kingdom Law XVI-1110 states that children ages 6-12 are charged no more than half the adult price for site fee. Children 5 and under are not charged any site fees. The Pale staff will edit all advertisements to bring them into compliance with Middle Kingdom Law.

Event ads MUST include: Event name, sponsoring group, dates, times, site address, site fees, simple directions to site and NAME (SCA & REAL), MAILING ADDRESS AND PHONE NUMBER OF AUTOCRAT. No exceptions! The autocrat's e-mail address is useful but not required. See the PALE ANNOUNCEMENT POLICIES for details. All "clip art" images used in ads must have a source listed.

Advertising Rates: Ad submissions arriving after the deadline are subject to a $20 late fee. A $20 service fee applies for event ads that require excessive editing or formatting with no attempt at correction by the submitting group. Set the margins in our word processor according to these ad sizes.

Quarter Page:
7 1/2"W x 2 3/8"H OR 3 5/8"W x 4 7/8"H$35.00
Half Page:
7 1/2"W x 4 7/8"H OR 3 5/8"W x 10"H$60.00
Full Page:
7 1/2"W x 10"H$115.00

Merchant Advertising: Ads for products of interest to SCA members or related to historical reenactment in general are welcome. Ads are due on the deadlines noted above; send payment to The Pale Exchequer. Ads must include the phrase "Paid Advertisement" and must be submitted as "camera ready" PDF, TIF, JPG or BMP files.

The Pale Advertising Payments

NOTE: The editor will send a receipt for all submissions received starting the week before the issue deadline. If you do not receive a confirmation by e-mail, the Editor did NOT receive it. Deadlines are absolute and strictly enforced.

Advertising Rates
Quarter Page:
7 1/2"W x 2 3/8"H OR 3 5/8"W x 4 7/8"H$35.00
Half Page:
7 1/2"W x 4 7/8"H OR 3 5/8"W x 10"H$60.00
Full Page:
7 1/2"W x 10"H$115.00

Make checks payable to: SCA, Inc.-The Pale

The Pale Exchequer

(Sarah Rogers)
2204 N 950 E
Lafayette, IN  47905